Report on 5/28 Etsy Lab on Tagging, Titles and Descriptions

Here are the notes I took during this interesting discussion, which also included info on the new "relevancy search." I hope there are some helpful tidbits here for those who couldn't attend.
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I was one of several etteam members who attended the 5/28/09 lab. Leading the lab was Danielle, with Sean, Eric and Amy.

Titles:

• Should be accurate and specific.
• Title your most important words first in both title and description. What is it, then descriptive words
• Don't use "free shipping" or "sale" as first words in title (Danielle recommends using towards end of description)
• Danielle said to put subcategory in Title.
• Google will pick up 160 characters of title and description.
• Don't make title too short or too long. Danielle said 3-4 words.

Description:

• Vintage & supply searchable by description in Advanced Search
• Break description into short paragraphs or bullet points instead of one big block of text
• Give dimensions of item, don't forget to include metric
• Tell your story- makes them add the item to their cart-- show your personality, love, ideas, heart, why, how, inspiration-- connect to the buyer and show you're a real person behind the handmade item.

Tags/Relevancy:

Main category, then most important 1st tag is a subcategory. This will become even more important in time as the relevancy search is tweaked.

Suggestions for types of words to use as tags:

• what is it
• materials
• where used
• style
• motif
• shop name in just a few listings, not all
  
• team tags do not bump down relevancy. (They are working on finding a new way to tag for teams.)

Using plural vs singular tags, and word variants: item comes up in search either way.

Use all 14 tags- good for relevancy. They will be continually adjusting the relevancy search.

The relevancy search is not the default search and they have no plans to make it so.

Fresh search results are one goal of relevancy, so date listed is also factor.... keep items freshly listed..add new items, renew, relist.

Materials:

List all your materials

Misc:

Order of Importance in Searches:
1. tags
2. titles
3. description
4. materials

A good way to be found is to add your link to Google base.

Etsy will have an option for moving around our shop items and it will be "launched soon."  Danielle has already tested this feature and thinks it's cool!

For further information, visit these Etsy Storque articles:

Hitting the Sweet Spot with Etsys Most Relevant

Sort Search Results by Most Relevant

Charming Winner of Give-Away

The lucky winner of my handmade pottery charms that I donated through the Treasury Team Blog is..... Krystal of Solsisters.etsy.com!
Congratulations!

Click on the link above and take a look at the fabulous bags she makes! I'm excited that Krystal won, and maybe we'll see some of the charms as embellishments on her bags!

Thanks to everyone who entered our first Treasury Team Give-Away! We hope you'll all subscribe to our blog for useful and fun information, and future give-away contests! Etsy Treasury Team Blog

Give-Away on the Treasury Team Blog

The Etsy Treasury Team is sponsoring the first give-away on their blog! The prize is a stoneware pottery charm mix that I created, a $30 value. Please go to the Treasury Team Blog for all the details.

Garden Flowers in Early May

Our house is surrounded by plants and flowers. Here are some of the things blooming in our yard right now. These are Iris pseudacorus, the yellow flag iris. They've naturalized themselves around the pond.

The red trumpets are Hippeastrum x johnsonii, St. Joseph's Lily. These were here when we bought the property, and they had been blooming here for years unattended.











This Iris is called "Lady Friend", with Weigela in the background.
























This old rose is a mystery. I received it in a swap several years ago. Does anyone know what it might be? It has bluish-purple undertones. MaryAnn wrote and gave a link to a rose that looks similar. Maybe this could be 'Alfred Colomb.' Check out the Antique Rose Emporium's photo